Be customer-obsessed first, and competitor-aware second.
- RobCo’s products are delightful to use, robust, and high-quality.
- Our customers are the reason we exist. Be customer-obsessed first, and competitor-aware second.
- We meet customer and market expectations and seek to overachieve them.
- A RobCo never lets you down.
We are accountable and own the success of RobCo.
- We have a strong continuous improvement mindset to win against our competitors and strive to be better than yesterday.
- We embrace change – it’s inevitable.
- We base decisions on data.
- We are setting the sails instead of continuing to row.
- Quality is not an excuse; we seek solutions, instead of problems.
Get it done! Performance comes first.
- We achieve our goals in the most effective possible way with the available resources.
- We are ambitious and operate with a maniacal sense of urgency.
- If we do not perform at the highest level, all other values, products, and stakeholders are irrelevant.
- When we fail, we fail fast – and learn from our failures even faster.
We work and win as one team.
- To be successful, we work as a team, we are coachable, we communicate openly, and we appreciate each other.
- RobCo recruits, retains, and raises the very best top-performing talent.
- We ensure a safe and coachable work environment.
- We develop and promote role models of RobCo’s operating principles.
